COMPANY & CUSTOMER ALIGNMENT

Change your value proposition from “who we are, what we do” to what matters most to your customers – their needs. Build an “Outside-In” customer centric brand.

DRIVE SOLUTION SALES

Give your Product Managers and subject matter experts the support they need to validate what the market is demanding, so you can increase your sales and revenue.

IMPROVE THOUGHT LEADERSHIP

Optimize your thought leadership content strategy by personalizing your message to your customers’ needs based on their stage in the buyers’ journey.

IMPROVE SALES EFFECTIVENESS

8 out of 10 executive buyers say the sales meetings they take are a waste of time.1 According to 75% of executives, reps don’t demonstrate knowledge of their buyer’s business, nor do they present solutions that address specific issues buyers face.2

INCREASE SALES PRODUCTIVITY

Sales productivity is the #1 challenge for 65% of B2B organizations.3 Sales reps spend about 3 months away from core selling activities each year.4 How much revenue is your sales team missing out on?

Ideation

Insights to help fuel your next innovative solution, improve sales strategies and drive market growth.

Hybrid Cloud for Digital Transformation

IT Transformation

Drive Digital Transformation with an Effective Hybrid Cloud

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IT Transformation

From DevOps to DevSecOps: The role of Security

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Sales Enablement Best Practices

How Do We Grow Sales Pipeline? 3 Ways a Win-Loss Analysis Program Can Help

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Product Marketing Best Practices

How Buyer Personas Help Improve Customer Engagements

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IT Transformation

Agile in Practice: How a Shift Left approach to DevOps can Improve Profitability

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HOW WE WORK WITH YOU

Discussions

1

First we like to meet with your sales and marketing leaders to understand strategic objectives and how you go-to-market today. Following that are a series of meetings with your sales representatives / managers and marketing members to identify any challenges that prevent them from driving top level strategy.

Impact Analysis

2

After we listen to you, our team gets to work by analyzing how our solutions can make the biggest impact to your success. A program outline and execution plan is shared with you for 100% alignment.

Execute

3

This is where we are different. Where other consulting firms provide advisory services or templates, we take the next step side by side with you to implement the solutions we’re recommending. A solutions marketing or sales enablement consultant becomes your go-to team member.

Optimize

4

We know change isn’t easy, which is why we continuously monitor how your organization adopts our solutions and our partners’ offerings. This closed loop approach allows us to optimize your program. Your success is our goal.

OUR BEST SKILLS

Not ranked by us, but from our LinkedIn connections

Product Marketing

Endorsements

Lead Generation

Endorsements

Sales Operations

Endorsements

Account Management

Endorsements

HOW TO FIND US

Toronto, Ontario, Canada

Thanks for stopping by. We’d love to learn about your business goals and how you’d like to improve your customer-centric strategy.

Looking forward to a collaborative discussion.

 

Address:

Toronto, Ontario, Canada

  1. Source: Forrester 2014
  2. Source: Forrester 2015
  3. Source: The Bridge Group
  4. Source: Domo
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