WHY WE EXIST

Living in a digital world filled with readily available information has fundamentally changed how B2B companies communicate and engage with buyers. Today’s B2B buyers have different expectations than they did in the past:

%

Buyers prefer to do research online instead of interacting with a sales rep because the rep pushes a sales agenda rather than helps solve a problem.1

%

Buyers have increased the amount of content used to research and evaluate their purchases.2

%

Potential buyers researching B2B products were Millennials.3

%

North American B2B technology spending is business-led or heavily influenced by business leaders.4

Your BUYERS
have Changed – Have You?

We truly believe great experiences flourish when products, services and go-to-market strategies are designed through the customer’s point of view. But to be customer centric, you must live in the minds of the customer.

That’s where we come in.

How We HELP

Our core philosophy is simple. Let your customers guide your go-to-market selling and marketing strategy. Our Solution Marketing and Sales Enablement services are designed to provide you with insights into who your buyers are and what they care about most – their priorities, challenges, desired business outcomes and buying processes.

In return, this helps you to:

  • Ensure that your solution positioning, messaging, and content resonates with your target buyers
  • Plan more effective sales development strategies and execution
  • Capitalize on growth segments and ensure that your solution go-to-market strategies drive revenue

HOW WE GET YOU THERE

SOLUTIONS MARKETING

  • Buyer Persona Development
  • Market Requirements Document (MRD) Development
  • Persona-based Positioning
  • Solution Go-To-Market Plans

SALES ENABLEMENT

  • Win/Loss Analysis
  • Digital Sales Playbooks
  • Sales Development Programs
  1. Source: Forrester
  2. Source: DemandGen
  3. Source: Google
  4. Source: Forrester 2016
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