.1
Customer Insights:
Invest in the right focus areas
To form a foundation, we conduct in-depth market research, interview buyers, and learn their needs. We learn how customers buy, what they’re looking for, and what sparks them to action.
This directs ideal customer profiles, showing us which markets and customer groups you should target, quantifying target addressable markets, and guidance for product development. Maximize marketing budgets and increase your return on investment with a focused market segmentation strategy
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.2
Who to Target:
Improve sales conversions with targeted buyer personas
Armed with market knowledge, we supply you with detailed buyer personas, so you have an actionable guide on-hand to improve sales and marketing customer conversions —a growth hacking resource that will reduce wasting time, resources and budget on the wrong buyers.
GATHER BETTER BUYER INSIGHTS.3
Teach for Differentiation:
Positioning that crafts a compelling message
Losing to a customer’s status quo “no decision” happens when your message leads with a product-centric pitch. Instead, we help craft positioning and messaging that teaches your audience a new way to address challenges or business outcomes—which leads to your solution. Our positioning guides aim at driving better customer conversations and conversions through compelling website copy, marketing collateral and sales presentations.
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Audience-centric Content Strategy:
Mapped to your buyer personas’ journey for a personalized approach
With the data we’ve acquired through market research and customer insights, we analyze what content will most effectively enable you to reach your audience. Instead of producing content and marketing collateral that doesn’t actually create more business, you’ll have an in-depth gameplan of topics those potential customers are looking for.
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Deliverables: What to Expect from Us
Segmentation
Strategy
Buyer Persona
Development
Messaging & Positioning
Guides
Content
Strategy
Let’s talk about how a world class growth marketing strategy can take your business to the next level.
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