74% of employees felt that they weren’t achieving their full potential at work due to a lack of development opportunities.
(Source: Middlesex University)
Consumers have a world of information at their fingertips, from product and service reviews to social media posts.
This makes it even more challenging for your frontline sales and support staff to create a differentiated customer experience. It’s hard enough to hire sales professionals, but it’s even harder to continuously grow their skills and knowledge to turn them into rockstar sales veterans.
Our Persona-Based Sales Training program invites employees to rethink how they should engage customers. Since our program is “persona-based,” your team will learn how to sell based on the customers’ individual needs and different consumer characteristics. This allows them to tailor their communication to each consumer with laser focus, and when customers feel understood, good things happen
Objective:
Train new and sustainable selling skills for frontline employees and people managers to revolutionize your customer experience, resulting in more and bigger sales. This training has 3 primary goals:
1
Create
high-performing
sellers and frontline
2
Improve the customer experience during the sales process
3
Provide each manager with transferable skills and tools required to grow their sales
Module 1: The Importance of
Understanding your Buyers
Participants will learn:
- What buyer personas are and why they matter for selling
- How to uncover where buyer personas are in the
“sales funnel.” - A deeper understanding of each sale funnel stage and what
to do at each step as a sales professional - How to apply the sales funnel approach based on a real-life customer scenario
Skills gained:
- Customer listening
- Customer experience via sales management
- Sales funnel management
Outcome & Impact:
- Improve customer engagements throughout the sales funnel
and learn new ways to deliver a positive customer experience. - How to be more effective in handling qualified vs.
unqualified buyers
Module 2: The Importance of
Understanding your Buyers
Participants will learn:
- What buyer personas are and why they matter for selling
- How to uncover where buyer personas are in the “sales funnel.”
- A deeper understanding of each sale funnel stage and what to do at each step as a sales professional
- How to apply the sales funnel approach based on a real-life customer scenario
Skills gained:
- Customer listening
- Customer experience via sales management
- Sales funnel management
Outcome & Impact:
- Improve customer engagements throughout the sales funnel
and learn new ways to deliver a positive customer experience. - How to be more effective in handling qualified vs.
unqualified buyers
Module 3: The Importance of
Understanding your Buyers
Participants will learn:
- What buyer personas are and why they matter for selling
- How to uncover where buyer personas are in the “sales funnel.”
- A deeper understanding of each sale funnel stage and what to do at each step as a sales professional
- How to apply the sales funnel approach based on a real-life customer scenario
Skills gained:
- Customer listening
- Customer experience via sales management
- Sales funnel management
Outcome & Impact:
- Improve customer engagements throughout the sales funnel
and learn new ways to deliver a positive customer experience. - How to be more effective in handling qualified vs.
unqualified buyers
Module 4: The Importance of
Understanding your Buyers
Participants will learn:
- What buyer personas are and why they matter for selling
- How to uncover where buyer personas are in the “sales funnel.”
- A deeper understanding of each sale funnel stage and what to do at each step as a sales professional
- How to apply the sales funnel approach based on a real-life customer scenario
Skills gained:
- Customer listening
- Customer experience via sales management
- Sales funnel management
Outcome & Impact:
- Improve customer engagements throughout the sales funnel
and learn new ways to deliver a positive customer experience. - How to be more effective in handling qualified vs.
unqualified buyers
Module 5: The Importance of
Understanding your Buyers
Participants will learn:
- What buyer personas are and why they matter for selling
- How to uncover where buyer personas are in the “sales funnel.”
- A deeper understanding of each sale funnel stage and what to do at each step as a sales professional
- How to apply the sales funnel approach based on a real-life customer scenario
Skills gained:
- Customer listening
- Customer experience via sales management
- Sales funnel management
Outcome & Impact:
- Improve customer engagements throughout the sales funnel
and learn new ways to deliver a positive customer experience. - How to be more effective in handling qualified vs.
unqualified buyers
Module 6: The Importance of
Understanding your Buyers
Participants will learn:
- What buyer personas are and why they matter for selling
- How to uncover where buyer personas are in the “sales funnel.”
- A deeper understanding of each sale funnel stage and what to do at each step as a sales professional
- How to apply the sales funnel approach based on a real-life customer scenario
Skills gained:
- Customer listening
- Customer experience via sales management
- Sales funnel management
Outcome & Impact:
- Improve customer engagements throughout the sales funnel
and learn new ways to deliver a positive customer experience. - How to be more effective in handling qualified vs.
unqualified buyers
Module 7: The Importance of
Understanding your Buyers
Participants will learn:
- What buyer personas are and why they matter for selling
- How to uncover where buyer personas are in the “sales funnel.”
- A deeper understanding of each sale funnel stage and what to do at each step as a sales professional
- How to apply the sales funnel approach based on a real-life customer scenario
Skills gained:
- Customer listening
- Customer experience via sales management
- Sales funnel management
Outcome & Impact:
- Improve customer engagements throughout the sales funnel
and learn new ways to deliver a positive customer experience. - How to be more effective in handling qualified vs.
unqualified buyers
Module 8: The Importance of
Understanding your Buyers
Participants will learn:
- What buyer personas are and why they matter for selling
- How to uncover where buyer personas are in the “sales funnel.”
- A deeper understanding of each sale funnel stage and what to do at each step as a sales professional
- How to apply the sales funnel approach based on a real-life customer scenario
Skills gained:
- Customer listening
- Customer experience via sales management
- Sales funnel management
Outcome & Impact:
- Improve customer engagements throughout the sales funnel
and learn new ways to deliver a positive customer experience. - How to be more effective in handling qualified vs.
unqualified buyers
Module 9: The Importance of
Understanding your Buyers
Participants will learn:
- What buyer personas are and why they matter for selling
- How to uncover where buyer personas are in the “sales funnel.”
- A deeper understanding of each sale funnel stage and what to do at each step as a sales professional
- How to apply the sales funnel approach based on a real-life customer scenario
Skills gained:
- Customer listening
- Customer experience via sales management
- Sales funnel management
Outcome & Impact:
- Improve customer engagements throughout the sales funnel
and learn new ways to deliver a positive customer experience. - How to be more effective in handling qualified vs.
unqualified buyers
Module 10: The Importance of
Understanding your Buyers
Participants will learn:
- What buyer personas are and why they matter for selling
- How to uncover where buyer personas are in the “sales funnel.”
- A deeper understanding of each sale funnel stage and what to do at each step as a sales professional
- How to apply the sales funnel approach based on a real-life customer scenario
Skills gained:
- Customer listening
- Customer experience via sales management
- Sales funnel management
Outcome & Impact:
- Improve customer engagements throughout the sales funnel
and learn new ways to deliver a positive customer experience. - How to be more effective in handling qualified vs.
unqualified buyers
Pricing:
The faster you start training, the faster your sales can begin to climb. Empowering sales professionals
is one of the easiest calls an executive can make—the return on investment is unparallelled.
$X,000
RESERVE YOUR DEMO
Let’s talk about how world class persona-based sales training can transform
the way your team does business.